About

HISTORY IN THE MAKING

Over the past years Steve created many successful concepts such as:
Blast900, Sweat1000, Switch Playgound, HiitHouse, Boot camp and the story,
Kickboxing for fitness not fighting

Switch Playground

Designed, Created & Co-Founded

HiitHouse

Designed & Created

S.W.E.A.T 1000

Designed, Created & Co-Founded

Blast 900

Concept Design

The Platform

Consulted To Conceptualize
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CLIENTS WORLDWIDE

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BRANDS I WORKED WITH

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Satisfied clients

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CONSULTATIONS

About

Switch Playground -
Designed, Created & Co-founded by Steve Uria

This is the only group training class of it’s kind, offering the motivation of group fitness, but with multiple trainers to provide personal attention. This approach allows Switch to transcend from the playground into the lives of our players. The Switch philosophy is not restricted to the walls of the playground. It is just the catalyst, a beginning. Be unstoppable. Come play.

About Steve Uria

Steve’s roots in South Africa’s military, specializing in advanced training, provided him the foundation to push beyond preconceived limits, and pursue personal empowerment. Whether training the many beginners who come to his classes, or the professional athletes who continually seek him out such as Oscar de la Hoya, Jamal Lewis, and Charles Barkley, Steve’s mission is simple: to bring out the very best in each client that walks through his fitness studio’s doors, and have them leave feeling stronger and better than when they walked in.

Over the past years Steve created many successful concepts such as: 

  • Boot camp
  • Kickboxing for fitness not fighting
  • Blast900
  • Sweat1000
  • Switch Playground
  • HiitHouse

Steve’s Achievements:

  • Voted as Top Fitness Trainer in USA by Vogue
  • Trained professional athletes at the highest levels of competition internationally
  • Trained many celebrity clients and fortune 500 CEO’s in the USA
  • Host at largest fitness show in the USA – IHRSA
  • Host of multiple fitness shows
  • Host of top-selling Fitness DVD’s series – Ruthless by Weider.
  • Opened the first world private exercise gym with Jon Jon Parks, Reg Parks and Arnold Schwarzenegger in L.A.
  • Head Trainer at MGM Grand Studios and Stan Winston studios.
  • Exclusive trainer to famed boxer Oscar De La Hoya and Brian Wilson of the Beach Boys.
  • Trainer to Jamal Lewis the running back of the Baltimore Ravens, that year Jamal broke every record for rushing yards in the National Football League.
  • Trained many Victoria’s Secret models and top-models through his career.
clients

CLIENTS I WORKED WITH

I believe my work speaks for itself. Browse through my most recent project below
and enjoy the journey of fitness and transformation.

clients

LET'S WORK TOGETHER

Contact Steve to get one step
closer to your fitness or business goals

Steve Uria

Switch Founder and Creative director
New York

steveuria@me.com

+27 76 035 551

Steve Uria

© 2023
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